Another way TradeCard worked with its members who were buyers was by running joint seminars to educate the vendors. The buyer company would invite vendors to the seminar. Then TradeCard would follow up with individual companies by calling them.
One of the main challenges of TradeCard Inc. when it started in 1999 was getting people to change the way they did business. At that time, doing transactions over the Internet was perceived to be unsafe. Hence, TradeCard had to put a lot of effort into educating its prospective customers. In China, TradeCard intended to continue its education campaigns. While it was a challenge educating people about TradeCard in 1999, Cavano said the education process was getting easier after a couple of years.
Mr. Cavano emphasised that TradeCard was not an Internet company; it was merely using the Internet as a vehicle for moving the data around. “We’re actually a software company. We just happen to use the Internet as a vehicle,” he added.